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With 90% less carbs than a standard protein bar*, our delicious snack is diet-perfect – packed with 20g high-quality protein to give you the hit you need, without the unwanted carbs and sugar.
With five surprisingly indulgent flavours, our innovative team of nutritionists have done it again, providing you with a super snack to be enjoyed anytime of the day.
The high protein content comes from milk protein, which contributes to the growth and maintenance of muscle mass, as well as delivering an amino acid boost – the building blocks of new protein.
Muscle building… are you sure? Yes, it’s extremely important whatever your fitness goals, including getting leaner or simply toning up* – making it a great snack to get you through the day.
Anytime you want! Whether you’re simply feeling peckish, or need a high-protein snack to fuel your day, be sure to pick up your favourite flavour.
Impact Diet Whey – our favourite diet shake with 35g protein per serving, low fat and carb content, and key diet ingredients to help you on your way.
*Each bar contains a source of protein which contributes to the growth and maintenance of muscle mass.
*Our original High Protein bar
Nutritionals based on Lemon Cheesecake flavour
Consume as a nutritious snack, 1-2 times per day.
Warning: Unsuitable for diabetics. This bar contains natural raw materials. Although extra care has been taken to remove all stones, nut shells or stems from the raw materials, some may still remain.
Storage: The product should be stored and transported at a temperature range of 15°C. to 22°C. away from direct sunlight, extremes of heat change, odour & humidity.
For allergens, see ingredients listed in bold. May contain soy beans, peanuts and products thereof. Made in a facility that handles wheat, gluten, egg, sesame. For allergens, seeds and products thereof.
Almond Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Almonds (10%), Oligofructose, Sunflower Oil, Flavourings, Salt, Sweetener (Steviol Glycosides).
Apple Cinnamon Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds, Apple (3.3%), Spices (0.3%), Salt, Flavouring, Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Caramel Peanut Flavour: Milk Protein, Isomalto-Oligosaccharide, Bulking Agent (Polydextrose), Peanuts (9.9%), Oligofructose, Sunflower Oil, Caramel Pieces (3.1%) (Sugar, Glucose Syrup, Sweetened Condensed Milk, Salted Butter (Milk)), Flavourings, Salt, Sweetener (Steviol Glycosides).
Chocolate Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Cocoa Mass (8.8%), Cocoa Nibs (4.4%), Low Fat Cocoa (2.2%), Flavourings, Salt, Sweetener (Steviol Glycosides).
Lemon Cheesecake Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Sunflower Oil, Almonds (5.6%), Flavourings, Salt, Acid (Citric Acid), Sweetener (Steviol Glycosides), Colour (Beta Carotene).
Strawberry Vanilla Flavour: Milk Protein, Isomalto-oligosaccharide, Bulking Agent (Polydextrose), Oligofructose, Almonds, Sunflower Oil, Strawberry (1.1%), Natural Flavourings, Salt, Sweetener (Steviol Glycosides).
Serving Size - 1 Bar (65g)
|Per 100g||Per Bar (65g)|
|Energy||1261 kJ/304 kcal||820 kJ/198 kcal|
|Fat||9.5 g||6.2 g|
|of which saturates||1.1 g||0.7 g|
|Carbohydrate||3.9 g||2.6 g|
|of which sugars||3.7 g||2.4 g|
|Fibre||39 g||26 g|
|Protein||31 g||20.2 g|
|Salt||0.58 g||0.37 g|
The nutritional information is based on the Lemon Cheesecake Flavour version, when choosing an alternative flavour the nutritional values may vary.
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
(62 reviews)See all reviews
I brought the chocolate flavour and I tired one and these bars are rock solid and the texture is disgusting, it just breaks in pieces, wouldn't reccomend to anyone,
So I tried three flavors so far, Almond Vanilla and Apple Cinnamon I loved the most and Caramel Peanut not so much (this flavor has more calories too which I didn't realize before purchase!). Personally I love their texture and really impressive stats. If you find them too hard to chew then warm them up in your pocket a little bit or put it in a microwave for few seconds. BUT, they cause bloating and my girlfriend couldn't digest them at all, bloating is the problem. I think I will go for something lactose free next time. Otherwise great product. Goes Well With:cup of green tea or coffee
I brought the craramel peanut from the recommendations in the reviews and they aren’t too bad at all. The look of the bar is like a nougat bar and the texture is very similar too ... maybe just a little bit more of a powdery than chewy. The flavour is a lot better than other protein bars I have tried which is a bonus for me, maybe you can taste a bit of a chemical taste after finishing your bite but is nothing to put you off. The bar is massive so I split mine in half, one for after training and one for the afternoon which is perfect! I can highly recommend!
These bars are not nice at all. They are a horrible texture and have no flavour to them. The flavour that they do give off is not nice! I bought Lemon Cheesecake hoping they would give me my sweet craving during the day, whilst also giving me protein. I took one small bite and could not have anymore. Now I have a whole box sat at home, having spent money that I now want back. I just wish they were better/nicer! Dissapointed as I normally love the My Protein products. :(
I used to love these....the chocolate and cookies and cream. Sadly just bought 5 boxes in 1 go of chocolate flavour and they taste like they forgot to add the chocolate flavour. Very bland, Such a shame. I'm not at a loss....do i buy more and risk them being bland forever or prey they were a dodgy batch!Goes Well With:Chocolate!
I have had nearly every protein bar in various flavour and all of them have the consistently of compressed sawdust and are not palatable at all. Goes Well With:The bin
I had such high expectations for these (chocolate flavour) and oh my the texture and taste is just disgusting! It’s like a chewy brick and the after taste is worse than the taste of the bar I couldn’t even bring myself to take another bite! I now have eleven bars that belong in the bin.. so disappointed :-(!
I order the chocolate flavour. I have to agree with the other comments - these bars are as hard a rock. it's extremely difficult to bite and chew. in terms of taste, they don't really taste of anything - maybe a slight hint of chocolate if you want a low carb high protein bar and for the price it's worth getting. just make sure to soften them up before trying to eat them.
My Bar Zero's are great tasting and make a perfect high protein snack. They are great tasting and a good quality. I would recommend. Goes Well With:Impact Whey Protein
I ordered peanut flavour. not nice at all.
They are the worst bars I have ever tasted, All other products are great but steer clear of these bars!
these are the best by far for low carb but great taste.. straight from the pack or heated up, they are a great snack!
Have to say it took a while to get used to the texture of the bar when chewing but really enjoy the taste and overall think they’re great. I have gotten the peanut and caramel a few times now and think they’re great for that 4 o’clock sweet craving. Would recommend 100%, low in fat and carb, worth it. Wanting to try a new flavour now but the peanut and caramel is just so good! Goes Well With:Coffee
These are quite dense protein bars but work well if on lower carb diets compared to regular more sugar crammed protein bars. the chocolate and cookies and cream are good flavours.
I bought the Cookies&Cream and Apple&Cinnamon flavors. Cookies and Cream is really good, tastes rather like chocolate than like cookies which I personally like. So definitely recommendable! The Apple and Cinnamon one is really artificial and I miss a stronger cinnamon note. I will definitely not buy this one again.
Very tasty but the consistency is like hard nougat, chewing is very hard work. Much better alternatives out there.Goes Well With:A new set of teeth
I'm a huge fan of MP! Having tried many flavours of the protein powders I expected these bars to be as flavourful. I bought the Lemon cheese cake ones and they just didn't make it for me! Odd texture and flavour and I was not very looking forward to eat them on my mid-afternoon snack. In my opinion, MP need to step up the game against Grenade or Phd Smart..
Recently tried the Almond Vanilla and Caramel Peanut flavoured bars. Both are really tasty and not overly sweet like a traditional bar of chocolate. Just over a pound a bar when on offer so reasonable value for money as well. Nice nougaty texture and not difficult to chew at all, unlike some of the comments by others........ will definitely be buying again :-)
Tried these for the very first time and to say the worst I’ve tried is an understatement! It’s like chewing plain protein powder. Goes Well With:Dirt
These are good protein bars with low carb values. My favorite flavor is apple cinnamon. Almond vanilla is also okay but I wish it had stronger taste. Goes Well With:Water